Advertising with Gay Destination!

Advertising on the Gay Destination Website is an affordable and effective way to show your support to the gay & lesbian community. It will encourage the community to choose YOUR business over that of your competitor's.

Gay Destination is a website that features local, national and gay and lesbian news; community and business guide; a variety of entertainment news and reviews; events calendar and gallery that is aimed specifically at the gay and lesbian community.

The gay and lesbian market has been acknowledged as a profitable niche segment with specific needs and requirements in the context of lifestyle behaviour.  Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience.

Gay and Lesbian consumers deeply appreciate being treated with the same respect and consideration as anyone else. Comfort in expressing their lifestyle, flexibility with products and services and creativity in your approach will form a bond of trust between a company and its’ gay and lesbian clients. As a business gains a reputation for openness to the gay and lesbian community; word of mouth travels and you may receive many referrals. In the gay and lesbian community trust is an important and marketable commodity.

Demographics:
Since October 2006, Gay Destination has been conducting a survey to gauge the views of visitors to OUR site. Our research has shown that the gay & lesbian community will strongly support those businesses that support them!  It has also shown that our community are early adopters of new products and trends and have a higher than average disposable income. Gay Destination can provide comprehensive data on our market segmentation.

Ad Specifications and Rates:
As Gay Destination is a new entrant into the gay and lesbian market we are able to offer you a cost effective marketing campaign that will reach your intended client base. Advertising campaigns can be developed on a national basis or focussed to a specific state based region. Generous discounts apply for bookings of 6 or 12 months duration and can be paid monthly or in advance. In addition, Gay Destination offers all banner advertisers a complimentary listing within the Business Guide for a 12 month period. 

Premium Banner Ads:

Premium Banner Ads are located on the top right hand corner of each page. Dimensions for this type of Ad are 460 x 68 pxls and can either be animated or non-animated to a maximum file size of 110kb. 

Standard Block Ads:

Standard Block Ads are located on the right hand side of each page in two positions. Dimensions for this type of Ad are 125 x 125 pxls and can either be animated or non-animated to a maximum file size of 65kb.

For pricing on Premium and Standard Banner Ads, contact us at enquiry@gaydestination.net.au

The Business Guide:
The Business Guide is an ideal way to promote your business to the gay and lesbian market. A paid listing in the Guide costs $110 (including GST) for a 12 month period and offers you the opportunity to include an image and links to your very own website. It is as simple as completing the sign-up form at www.gaydestination.net.au/businesssignup  Once completed, an invoice will be forwarded to you for payment.


Gay Destination is designed and built for the repeated use of our visitors. We are committed in providing excellence in our continued research and development of the quality services and comprehensive information we provide.

If you would like further information regarding advertising opportunities on Gay Destination, dont hesitate to contact us at: advertising@gaydestination.net.au  

Your complete satisfaction is extremely important to us!